One of my best friends is in the process of moving to the house of her dreams. She’d been living in New York City for most of her adult life and just got the keys to her new beautiful home upstate.
My friend’s move is progressing in a flurry of activity. As she told me of her struggles to keep up with the many tasks involved, I couldn’t help but empathize—running a business can often feel the same way. You’re juggling a million different things, trying to keep it all straight. It’s easy to get lost in the chaos and feel like you’re drowning in it.
What if there were a simpler way to manage all these tasks and keep everything running smoothly?
Whether you’re a professional therapist, run a yoga studio, or own a spa, having suitable systems in place can make all the difference. From booking platforms to client management systems, there are a handful of essential tools that can help you get the most out of your self-care business without the headache.
Read on to discover three simple ways you need to take your self-care business from chao to streamlined. No longer will you be bogged down by 15 different systems. With these tools in your arsenal, you’ll be able to maximize your efficiency and focus on providing the best possible service to your clients.
Hi, I’m Hannah—a web designer & branding expert for self-care businesses that want to grow a loyal client base and better communicate their worth. I offer packages for brand creation and website design. I also offer one-to-one consulting, fully-customizable website templates, and heaps of free guidance to help independent businesses with brand building.
Curious if your website is up to snuff? Grab the free Flawless Website Checklist.
Switch to an all-in-one software platform
If you’re running a self-care business, you’ll need to track appointments, maintain an email list, and manage clients. Instead of using a suite of different apps to juggle, switch to one powerful software to help keep everything organized and running smoothly.
Platforms like Boulevard (a client favorite) and Mindbody are designed to help wellness and beauty businesses manage their clients, schedule appointments, and improve the client experience. With these, you can easily manage your client list and create a personalized experience for each one.
You can also manage appointments, set reminders, and even automate appointment confirmations and payment processes. Plus, they are easy to use and come with detailed analytics to help you track and optimize your business. In short, going with Boulevard or Mindbody is the perfect way to take your business to the next level. So if you’re looking for a way to simplify your self-care business, it’s a perfect choice.
Use marketing templates
If you own a business, you know how important it is to have great copy. The design draws peoples’ attention but the message is what persuades the user to act. Though coming up with creative, engaging content can be time-consuming and challenging. That’s where copywriting templates come in. With copywriting templates, you can create professional, effective copy quickly and easily.
Copywriting templates are pre-made documents that make it easy to write marketing copy quickly and efficiently. They can help you save time by giving you starting points for different types of copy so that you don’t have to start from scratch every time. I am in LOVE with everything in The Copy Bar by Ashlyn Carter. She’s got templates and tips for everything an entrepreneur may need, from email sequences to launch copy.
Copywriting templates can also help you save money since you won’t have to hire an expensive copywriter to write your copy (though hiring an actual copywriter for your core messaging is definitely worth the investment!).
Best of all, copy templates can help you create engaging copy that resonates with your target audience. So if you’re looking for an efficient and cost-effective way to market your business, then utilizing a copywriting template might just be the right choice for you.
48% of people said that web design was the number 1 way they determine the credibility of a business. Creating a website from scratch can be a daunting task. But with website templates, you can get one up and running in no time. For starters, templates are easy to use especially if they are on an intuitive platform. I suggest Showit to every one of my clients as it offers a simple drag-and-drop interface that lets you customize the look and feel of your site in minutes. Plus, they come with a range of features that you wouldn’t have access to if you were coding your own site.
If you’re worried about your site looking too generic, don’t be. Website templates come with a range of customization options, so you can make sure your site stands out from the rest. If you’re looking to save money, templates are a great option. Most are very affordable and can be purchased as a one-time fee. So if you’re looking for an easy and cost-effective way to create a website, website templates are the way to go.
Check these out: I offer a series of pre-made websites built specifically with appointment-based self-care businesses in mind. Quickly link your booking platform and start attracting more clients with a refreshed website instantly.
Invest in business coaching
As an entrepreneur, it can be difficult to stay motivated and on track through the ups and downs of running a business. That’s why hiring a business coach can be so beneficial. 80% of people who received business coaching reported an increase in self-confidence. A business coach can help you stay focused and organized by setting goals, establishing systems, and helping you create an action plan. They can also provide valuable insight and advice, helping you make better decisions.
Additionally, they can help you find ways to reduce costs, increase efficiency, and maximize profits. Most importantly, a business coach can provide support and encouragement during difficult times. They can help you stay positive and motivated, and provide the inspiration you need to push forward and reach your goals.
I began investing in a business coaching group (Upleveler Society) in year 2 of my business and will never look back. It’s been a game-changer for my confidence as an entrepreneur and I feel such a massive level of support and community within the group. So if you’re an entrepreneur looking for guidance and support, hiring a business coach is definitely worth considering.
It is amazing what we can find when we take the time to look a little deeper. With the right help and resources, even the most overwhelming tasks can become much simpler.
You’ve learned that the best way to keep track of all aspects of your business is by using an all-in-one tool, how to streamline your content creation with templates, and how to feel supported with business coaching.
Now you know all about the latest innovations and best tools to run your self-care business with ease, but what about improving your digital front-of-house: the website? I’ve got an article on 2023 website design trends for you to read next to help with that.
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