Before founding Meteor Street Studio, I spent six years at Amazon, eventually working as a Senior Art Director on high-profile creative involving brands including Marvel Studios and Nintendo.

That work taught me to pay attention to what people understand before anyone explains it: the image, the type, the hierarchy, the sentence that gets remembered, and the one that gets ignored.

Now I apply that same skill to businesses built around expertise.

A coach whose method has become more sophisticated than the word coach suggests. A practitioner with twenty years of experience whose website reduces the work to a list of services. A founder whose clients understand why she’s different, but whose brand keeps placing her beside people doing something thinner.

I help established coaches, therapists, practitioners, and wellness founders turn deep expertise into brands and websites that are clear, distinctive, and accurate to the work behind them.

Because by the time most people find me, the work isn’t the problem. The brand is reading it wrong.

Behind the Screens

I’m Hannah Van Woert, a brand strategist & web designer for coaches and wellness founders.

I look for what’s difficult to see from inside your own business.

There’s a drawing instrument from 1806 called a camera lucida. A small prism lets an artist see the subject she’s drawing directly on the page beneath her hand.

It doesn’t improve the subject. It puts what’s actually there within reach. That became the idea behind how I work.

Before I design anything, I listen. I talk to you. I talk to your customers. I pay attention to the language, patterns, distinctions, and ideas that have become so familiar to you that you no longer recognize them as valuable.

Then I organize what I find into strategy and translate it into a visual identity and website.

Strategy comes first. Always. Because when design runs ahead of strategy, you get a beautiful container built to the wrong dimensions.

→ More than a decade in visual communication and creative direction

→ Certified Showit Design Partner

→ Experience across coaching, wellness, therapy, medical aesthetics, hospitality, and founder-led brands

The studio is small on purpose.

When you hire Meteor Street Studio, you work with me. I’m the person conducting the interviews, building the strategy, directing the identity, and designing the website.

That continuity matters when what you’re trying to communicate is nuanced. I take on a small number of custom commissions so I can work this way.

And when the site is finished, I train you to use it and hand over the keys. You should be able to change a sentence, add a page, or fix a typo without needing me on retainer.

Here's a little professional context:

→ Former Senior Art Director at Amazon

A little about me

London street scene with the London Eye rising behind historic buildings and a red double-decker bus passing below.

I lived in London for three years, and it permanently altered my expectations for pubs, gardens, old buildings, and what constitutes an acceptable amount of charm.

My secret talent is curating epic playlists on Spotify. Check them out.

A pale pink facade showcases ornate architectural details, including green shutters, striped awnings, and delicate wrought-iron balconies.

I notice language, rooms, packaging, old houses, typography, restaurant menus, and the hundred small signals that make us decide what something is before anyone tells us.

Cedar shingle house exterior with garden in Maine, showcasing architectural detail and landscaping.

I live on an island on the coast of Maine with my husband and our two kids, where I’m currently directing that same level of scrutiny toward an old house.

I’m an art director by training and a strategist by temperament.

**Alt text:**
London street scene with the London Eye rising behind historic buildings and a red double-decker bus passing below.

I lived in London for three years, and it permanently altered my expectations for pubs, gardens, old buildings, and what constitutes an acceptable amount of charm.

Person wearing headphones, using a smartphone to listen to music in a comfortable setting.

My secret talent is curating epic playlists on Spotify. Check them out.

I notice language, rooms, packaging, old houses, typography, restaurant menus, and the hundred small signals that make us decide what something is before anyone tells us.

I live on an island on the coast of Maine with my husband and our two kids, where I’m currently directing that same level of scrutiny toward an old house.

I’m an art director by training and a strategist by temperament.