Brand Strategy and Showit Website Design
for Coaches, Therapists and Wellness Practitioners
Meteor Street Studio is a research-led brand strategy and Showit website design studio. I'm Hannah Van Woert, a former senior art director at Amazon, and I work with coaches, therapists, and wellness practitioners whose expertise has outgrown the way it's presented online.
I interview your clients, find the details that make your work worth choosing, and build your positioning, visual identity, and custom Showit website around them. The studio is based in Maine, and I work with founders wherever they happen to be.
You didn't come this far to be represented by something that feels like a costume.
Finally, I give it a visual form, with a distinctive identity and a custom Showit website built around what the research uncovered. It launches with a brand-kit page and a video training library, so updating it yourself is entirely manageable.
Translate into Form
Then I look for the patterns: the details that keep coming up, the distinctions that matter to the people who choose you, and the ones your website currently leaves out. What emerges becomes your positioning and messaging.
Organize
I start with research. That means interviews with your clients, a close look at your current brand, and conversations with you about where the business is heading. The goal is to understand what people actually experience when they work with you, in their words rather than your industry's.
Witness
The Camera Lucida Method™ is the three-phase process behind every Signature Brand + Website Commission: Witness, Organize, and Translate into Form. (A camera lucida is the optical device 19th-century artists used to draw exactly what was in front of them. It seemed fitting.)
How The Camera Lucida Method™ Works
— Alessandra Maria, Fine Artist
“While many design houses can make nice work, Meteor Street excels in one of the most important facets: true, deep listening to their clients.”
I'm Hannah, the strategist and art director behind Meteor Street Studio.
Meet Hannah
've spent more than 15 years making things look, feel, and communicate better. Six of those were as a senior art director at Amazon in London, including campaigns with Marvel Studios and Nintendo. It turned out to be a rather useful education in creative ambition, strategic thinking, and caring a great deal about small details.
These days, I work with experienced founders whose businesses have become more interesting than their websites suggest. The research is my favorite part: the conversation where a seemingly minor detail turns out to be the thing we should build everything around. Then I get to make it look brilliant, which is a pretty lovely way to spend a working day.
I grew up in Seattle, worked in London, and now live in Maine. That explains the vocabulary.
Frequently Asked Questions
Who do you work with?
Mostly experienced coaches, therapists, and somatic and wellness practitioners whose work has become more nuanced than their website. Many have spent a decade or more refining their craft. Occasionally it's a founder with a wonderfully unusual business, like a fantasy ball. I do have a soft spot for those.
What is The Camera Lucida Method™?
It's the three-phase process behind every project: Witness, Organize, and Translate into Form. I research how your clients experience your work, find the distinctions that make it worth choosing, and turn them into your positioning, visual identity, and custom Showit website.
How much does a Signature Brand + Website Commission cost?
Signature Brand + Website Commissions begin at $20,000. That covers the research, brand strategy, visual identity, and a custom Showit website. If you need the strategy before you need a new site, Brand Foundation covers the research and positioning on its own.
How long does a project take?
Most projects take three to four months from kickoff to launch. Research comes first and takes the time it needs, because every decision after it depends on getting that part right.
Why do you design in Showit?
Showit gives me complete creative control without code, so your site can look like your brand rather than a template wearing your colors. The blog runs on WordPress, which keeps your SEO in good shape. I'm a Showit Design Partner, and it's the only platform I build on.
Can I update my website myself after launch?
Yes. Every site launches with a brand-kit page built into it and a library of video trainings, so changing a headline or adding a new offer doesn't require calling your designer.