Your best work, introduced properly
Imaginative Showit websites and brand strategy for founders who are exceptionally good at what they do.
If most of your best clients arrived through referrals, your website probably isn't the reason anyone hired you.
Which is entirely forgivable. You were busy getting very good at your job. And the difficult part is already done: you have the expertise, and your clients can already describe it.
The best version of your brand is already in what your clients say about you.
They mention the questions you ask, the thing you noticed that nobody else did, the reason they kept coming back. Those details are why people choose you, and they almost never make it onto a website.
So we get to start with the good part, which happens to be my favorite bit. Here's how it works.
I'm Hannah Van Woert, brand strategist, art director, and founder of Meteor Street Studio. I spent six years as a senior art director at Amazon in London, and since 2020 I've worked with coaches, therapists, wellness practitioners, and more from my studio in Maine.
Become as easy to choose as you are to work with.
Imagine sending someone your website and not needing to add a word of explanation.
Become as easy to choose as you are to work with
Launch a custom Showit website that matches the caliber of your work.
Explain what makes your approach different, in your clients' own words, so new clients understand your value before the first call.
Become the name people recommend by sending your website, because it explains you better than they can.
witness
organize
translate
The Camera Lucida Method™
My three-phase process for turning what your clients already know into a brand everyone else can see.
First, I interview you and your clients to learn how your work is actually experienced. Then, we find the distinctions that make you worth choosing and shape them into your positioning and website copy. Finally, I design your visual identity and custom Showit website around what we uncovered.
Alessandra Maria,
Fine Artist
“While many design houses can make nice work, Meteor Street excels in one of the most important facets: true, deep listening to their clients.”
Meet Hannah
Everywhere I looked, I saw remarkable practitioners hidden behind websites that sounded like everyone else in their field: the same tasteful template, the same handful of industry phrases, and almost nothing about the person behind it.
You need someone who understands that your work can't be summed up in a list of services, and who'll take the time to hear what your clients actually value about it.
Why I Started Meteor Street
Building a practice on trust and personal attention isn't for the faint of heart. Being the expert your clients rave about also means being the hardest person to explain, even when the referrals are steady and your calendar is full. That's exactly why I started Meteor Street Studio.
Now I bring the research and art direction I learned on global campaigns to coaches, therapists, and wellness practitioners like you, so the people who haven't worked with you yet can understand what your clients already know.
Case
Studies
Each one starts with what the previous brand wasn't saying and ends with what we made instead. There are plenty of pictures, but the thinking behind them is usually the more interesting part.
