The term “Harry Styles” might conjure up images of the swoon-worthy musician, but there is a lot more to him than meets the eye. He is more than just an artist with a stellar voice and dashing looks. He is a rebel, a trendsetter, a beacon of joy, and an incredible influencer.
But what makes Harry Styles’ brand so powerful? It’s his unique ability to create a professional, consistent and emotional presence that is absolutely captivating. There’s a lesson to be learned here for all business owners. Your professional brand is just as important as the products and services you offer.
Whether you’re just starting out or already established, it’s crucial to ensure that your brand puts its best foot forward. Simple mistakes like outdated images, unclear messaging, or having an inconsistent online presence can make all the difference in how potential customers perceive your business. In this post, you’ll learn common pitfalls so you can take the necessary steps to address them and make sure your brand is as captivating as Harry’s.
Why take my advice? These insights are based on my 10 years of branding experience for both service-based and e-commerce businesses. I offer one-to-one consulting, fully-customizable website templates, and heaps of free guidance to help independent businesses with optimizing their websites.
Want to chat with an expert to see how to make your brand look more professional? Book a consulting call with me.
No clarity of your mission or vision.
Harry Styles has made it his mission to bring joy and excitement to the senses and to break down barriers. His mission statement is reflected in everything he does, from his celebrity persona to his product line, Pleasing. Having a crystal clear mission and brand promise is essential to creating a professional presence. With this clear purpose guiding every action and decision made by the brand, it is easy to see the message in every graphic and message.
An effective mission statement is a powerful tool in helping to focus the brand, providing it with a sense of direction and purpose. By having a clear mission, Harry Styles provides a foundation for any decisions and actions taken by his brand. It also makes life easier for everyone involved. With a clear mission and brand promise, there is no confusion or doubt as to what is expected.
The mission statement of Harry Styles helps to set the tone for the whole brand. It provides clarity of his values and ensures that all elements of their strategy are working towards the same end. It helps to strengthen the bond between him and his fans; establishing extreme loyalty and trust.
Defining a mission statement also helps to simplify the decision-making process. It is easier to make decisions when there is a clear purpose guiding you. Plus, it helps to ensure that all decisions are in line with your values. This helps to ensure that your brand remains true to itself and its customers.
His mission to ‘dispel the myth of a binary existence’ is a powerful one, and his commitment to this mission is evident in every aspect of the brand. His messages and graphics are designed to promote this goal, and the unified message communicates to the audience that this is something to be taken seriously. In this way, Harry Styles’ mission statement and brand promise are helping to create a new and more inclusive world.
Misalignment between your brand voice and visuals.
It is essential for the brand voice and visuals of a company to work together to create the perfect audience connection. Mr. Styles is a great example of this. His messaging comes through his music and also in interviews and social media posts, where a genuine and poetic voice speaks to his audience. This pairs perfectly with the visuals of his shows, merch graphics, and other visuals that he puts out. His audience is fully immersed in his world, and this is only possible when the visuals and messaging are perfectly aligned.
The chaos and confusion that misalignment between the brand voice and visuals can cause are immense. When the audience is unable to connect with the brand, the reputation and client base can suffer. Thus, it is important for all small businesses to take the time to make sure their brand voice and visuals are in sync. When the two are working together, it can help to create the perfect audience connection, leading to a successful customer base.
Lack of branding consistency across platforms.
The importance of brand consistency cannot be overstated. Harry Styles is a perfect example of this. Every touchpoint of his brand is imbued with the same warm, happy, nostalgic vibes. From the colors and graphics he uses in his music videos to his songwriting style and the way he communicates with his fans, Harry Styles has built a consistent brand that people can trust and connect with.
Consistency is key when it comes to brand recognition and building authority. If you want to present a professional image, you need to maintain the same techniques across all of your platforms: from your website to your social media, to any other materials you may use. A consistent look and feel will ensure that your target audience immediately recognizes your brand. This will easily distinguish it from others.
Harry Styles’ consistent brand presents an ideal model for anyone looking to create a strong, recognizable brand for themselves. By ensuring that their branding is consistent across all platforms, businesses can create a strong presence online and build trust with their target audience. Not only will this help to build a recognizable brand, but it will also encourage customers to engage with the brand and support it.
Harry Styles’ iconic brand is a reminder to entrepreneurs everywhere that they too can create an incredible, powerful and unique brand of their own by simply avoiding these common mistakes and staying true to their own identity. There’s no need to be boring. Instead, take a page out of Harry Styles’ book and make sure your brand is one that captivates.
If you found this post insightful, click to the left to pin it for later and share it with your friends!
Now you know exactly how to avoid unprofessional branding in your business, but what about making it simpler to run? I’ve got 3 Ways to Simplify your Self-care Business for you to read next to help you with that.