Starting a new business is an incredibly vulnerable and courageous thing to do. However, about 20% of small businesses fail within the first year and 50% fail within the first five. Frightening stats, I know… One of the biggest reasons they fail is because they never get noticed. But how do you get on people’s radar? How do you gain trust? How do you prove your true value in order to gain a following? You’ve been longing to craft an exceptional, professional brand but you fear you’ll never stand out from the noise. The solution starts with a professional brand design. Here’s why.
Make a strong first impression to stand out.
Your brand is the destination your ideal clients are seeking. So when they find you, whether that’s on social media, your website, or your store, make sure that the first impression is a good one. Studies have shown that people can create visual judgment in just a few seconds. Did you know those first impressions are 94% design-related? Design is a mode of communication – a medium for connecting your brand to a set of values shared by your customers. Design speaks. Make sure it’s saying good things about your business.
Earn trust and establish authority.
People trust that a business will give them more quality, attention, and care when they see that the business invests in good design. Design is not only making things pretty – design is a structured process of problem-solving and human psychology. The way you present your products and experiences tells customers who you are. Let’s take a look at Apple. They present their tech products in a minimal and compelling way. Their no-frills, uber-sleek vibe conveys their dedication to innovation and creating products that look to the future. What does your aesthetic say about you? Does it convey the quality of service you provide? Does it prove you know who you’re trying to serve?
Good design is good business.
We live in the age of aesthetics and a lot of this is due to social media. If you want to get noticed, you need striking and consistent visuals that not only create your signature style but also convey the values that draw people to you. Aesthetic appeal can improve sales. In 2012, a study proved that attractive people earn 12% more than average-looking people. That’s because, in our caveman’s brains, we are more trusting that an attractive person is reliable and is going to get the job done.
This same way of thinking extends into all other visual aspects of life – including marketing and product design. The more attractive the design, the more people will assume you have a valuable and trustworthy product – therefore making a purchase. That’s because the brand ties the customer to the emotions. When a brand is inconsistent, it seems chaotic and disorganized. The better your design, the more attention you’ll capture. And the more attention you capture, the more business you bring in.
What are some of your fears or concerns about your brand? Want to know more about brand styling? I’d love to answer any questions you may have!
