Professional Therapist Branding for Inner Transformation
Client: shed the Dross
Somatic Pychotherapist
Client: shed the Dross
Why Professional Therapist Branding Matters for Wellness Practitioners?
For therapists, a thoughtful brand is essential in building trust, setting the tone for therapeutic relationships, and creating a welcoming atmosphere online. Professional therapist branding not only highlights expertise but also conveys empathy and warmth, allowing clients to feel comfortable reaching out for support. In Anna Colwell’s case, a brand that integrates her therapeutic and spiritual approach is vital to connecting with those seeking a holistic healing experience.
The mission
A soul-centered therapist needed a brand and website to speak to those seeking inner transformation.
Anna Colwell's practice, Shed the Dross, artfully combines clinical psychology and yoga wisdom to guide people back to their inner strength. Our mission was to create a digital presence that honors this integrated approach – one that feels both professionally grounded and genuinely welcoming to those seeking change.
CHALLENGES & OBJECTIVES
Our challenge was to translate the depth of therapeutic work into a meaningful digital experience that builds trust.
In Seattle's growing wellness community, we needed to help Shed the Dross establish its unique voice. We focused on creating a space where reaching out for support feels natural and empowering. The design needed to reflect both Anna's professional expertise and her compassionate approach to healing.
DESIGN & DEVELOPMENT PROCESS
Every design choice was guided by the intention to create space for both clarity and connection.
Beginning with the Tonic Site Shop's Negroni template as our foundation, we thoughtfully crafted each element to align with Anna's vision. We developed a visual language that speaks to both mind and heart, carefully weaving in transitions of gold that reflect her unique ability to transform pain into power.
The OUTCOME
The result is more than a website – it's an invitation to explore the possibilities of healing.
This new website stands as a testament to intentional design. Each page thoughtfully guides visitors through Anna's methodology while maintaining an atmosphere of warmth and professional care. The space we created offers both information and inspiration, making the first step toward therapy feel clear and welcoming.
The IMPACT
This elevated digital presence now opens new paths for meaningful connections and transformation.
Through strategic design and authentic messaging, Shed the Dross has a digital home that truly reflects its essence. The website serves as a powerful yet gentle touchpoint for those ready to begin their healing journey, attracting individuals who resonate with Anna's integrated approach to therapy. It's where professional excellence meets genuine connection – a space where transformation can begin.
Anna Colwell
Hannah exceeded all my expectations as a graphic designer—her talent and dedication are unmatched. If I could, I’d give her 100 stars!
