From Good to Gorgeous: How A Skin Care Center's Website Was Reimagined

Caitlin Hart had a dream; a dream to make a difference in people’s lives by helping them achieve their skin goals in combination with informed decision-making and spiritual rejuvenation. After years of hard work, she finally opened her own skin care center, hired a top-notch team of beauty experts, and was dedicated to providing her customers with the best possible care. As the years went by, her business began to blossom. 

After being voted the #1 Skin Care Center in Nashville by the popular Nashville Scene Magazine, Caitlin felt that it was time to make a change to showcase this growth. Unfortunately, she wasn't quite sure how to go about it. She knew that she needed to update her website and branding to better reflect her vision for the business, but she didn’t know the best way to approach it. That was when her business coach, Tiffany Napper, suggested reaching out to Meteor Street Studio for help.

First, we needed to make her branding more reflective of the client experience. I took the color palette from bright and punchy to muted and ethereal. Just like the depth and care of their treatments, we needed a dash of dimension to the visuals. I created a series of organic gradient textures to portray the idea of energy auras in a prism of colors. Introducing an elegant serif as the heading font brings in a more authoritative quality to the brand.

While Prism's website wasn't bad, the flow was cluttered it wasn't built to optimize for client conversions. We switched from Squarespace to Showit to enable more creative freedom over the layout and to make it easier for the Prism team to manage on their own going forward. We chatted about the main goals and services that bring Prism the most revenue to make sure those would be highlighted in the design.

The final visuals that were created for Prism came together like an absolute dream. They beautifully capture the essence of the skin care center and what it stands for. The website is truly inspiring and it has not taken long for a stream of new customers coming their way. To make the entire client experience consistent from first discovery on the website to the in-person interaction

Caitlin was amazed at the difference the website and branding updates made to the business. Not only did more customers come in, but they also felt inspired and excited to start their skin rejuvenation journey with Prism. To make the entire client experience consistent from first discovery on the website to the in-person interaction, we produced a set of gold foil printed business cards with a satin finish to be placed on the front desk. Delicate branded stickers are placed on bags containing customer's skin care products post treatment.

Her website now accurately reflects her message, and more and more people are drawn to her center. She was able to transform her spa into something truly special and the present and future of the business look even brighter. It just goes to show that with a little help, anything is possible.

Caitlin Hart had a dream; a dream to make a difference in people’s lives by helping them achieve their skin goals in combination with informed decision-making and spiritual rejuvenation. After years of hard work, she finally opened her own skin care center, hired a top-notch team of beauty experts, and was dedicated to providing her customers with the best possible care. As the years went by, her business began to blossom. 

After being voted the #1 Skin Care Center in Nashville by the popular Nashville Scene Magazine, Caitlin felt that it was time to make a change to showcase this growth. Unfortunately, she wasn't quite sure how to go about it. She knew that she needed to update her website and branding to better reflect her vision for the business, but she didn’t know the best way to approach it. That was when her business coach, Tiffany Napper, suggested reaching out to Meteor Street Studio for help.

First, we needed to make her branding more reflective of the client experience. I took the color palette from bright and punchy to muted and ethereal. Just like the depth and care of their treatments, we needed a dash of dimension to the visuals. I created a series of organic gradient textures to portray the idea of energy auras in a prism of colors. Introducing an elegant serif as the heading font brings in a more authoritative quality to the brand.

While Prism's website wasn't bad, the flow was cluttered it wasn't built to optimize for client conversions. We switched from Squarespace to Showit to enable more creative freedom over the layout and to make it easier for the Prism team to manage on their own going forward. We chatted about the main goals and services that bring Prism the most revenue to make sure those would be highlighted in the design.

The final visuals that were created for Prism came together like an absolute dream. They beautifully capture the essence of the skin care center and what it stands for. The website is truly inspiring and it has not taken long for a stream of new customers coming their way. To make the entire client experience consistent from first discovery on the website to the in-person interaction

Caitlin was amazed at the difference the website and branding updates made to the business. Not only did more customers come in, but they also felt inspired and excited to start their skin rejuvenation journey with Prism. To make the entire client experience consistent from first discovery on the website to the in-person interaction, we produced a set of gold foil printed business cards with a satin finish to be placed on the front desk. Delicate branded stickers are placed on bags containing customer's skin care products post treatment.

Her website now accurately reflects her message, and more and more people are drawn to her center. She was able to transform her spa into something truly special and the present and future of the business look even brighter. It just goes to show that with a little help, anything is possible.

Prism Face Lab's Story