Modern Esthetician Website Design 

Client: Prism Face Lab

Why a Modern Esthetician Website is Essential for Skincare Studios

A well-designed website is more than just an online presence for estheticians—it’s an opportunity to reflect the quality of their services and connect with potential clients. A modern esthetician website serves as a powerful tool to educate, book appointments, and build trust. For Prism Face Lab, creating a site that matched their premium skincare experience was key to elevating their business and standing out as Nashville’s go-to skincare destination.

The Mission

Prism Face Lab needed a creative website redesign to reflect their growth and future vision.

Prism Face Lab had grown from a startup to a leader in skincare, and they needed a website that reflected this transformation. Our mission was to create a modern esthetician website that mirrored the nurturing, premium in-studio experience while making it easy for clients to explore services and book appointments. This digital refresh was designed to match their elevated reputation and future aspirations.

Challenges & Objectives

Prism Face Lab needed a website redesign to reflect their growth and future vision.

Prism’s existing website no longer reflected their scientific expertise, nurturing environment, or elevated market position. The key challenges were:

  • Showcasing Expertise and Care: Prism needed a site that communicated both their scientific approach and their warm, client-focused philosophy.
  • Streamlining Client Engagement: The platform needed to be intuitive, guiding visitors effortlessly through services, educational content, and booking options.
  • Ensuring Easy Maintenance: The new website had to be simple for the Prism team to update and manage, supporting their evolving needs.

Design & Development Process

Prism Face Lab needed a website redesign to reflect their growth and future vision.

To bring Prism’s vision to life, we created a modern esthetician website that balances professionalism with warmth and reflects their premium services. Key design elements included:

  • Sophisticated Aesthetic: We used serene colors and elegant typography to create a polished yet approachable feel.
  • Client-Centric Layout: The website was designed to guide visitors through a seamless journey—from learning about services to booking appointments.
  • Functional Simplicity: A streamlined backend makes it easy for the Prism team to update the site while maintaining its polished appearance.

The Outcome

Prism Face Lab needed a website redesign to reflect their growth and future vision.

The new website perfectly captures the transformative magic of Prism Face Lab. Every detail—from the serene color palette to the user-friendly booking system—was designed to showcase their exceptional services. The platform now serves as both an educational resource and a trusted tool for effortless appointment scheduling, creating a seamless client experience.

The impact

An Online Presence That Propels Prism’s Vision Forward


Since the launch of the refresh and new website, conversion rates have increased, and current clients have commented on how lovely the new aesthetic is. Caitlin and her team feel so much more confident in their site and ability to maintain it. She can't wait to update the physical space to align more with the updated brand direction.

Working with Hannah was such a great process. She really took the time to understand my brand and vision.

Caitlin Hart,
Prism Face Lab