Modern Esthetician Website Design
Client: Prism Face Lab
Modern Esthetician Website Design
Prism Face Lab
Why a Modern Esthetician Website is Essential for Skincare Studios
A well-designed website is more than just an online presence for estheticians—it’s an opportunity to reflect the quality of their services and connect with potential clients. A modern esthetician website serves as a powerful tool to educate, book appointments, and build trust. For Prism Face Lab, creating a site that matched their premium skincare experience was key to elevating their business and standing out as Nashville’s go-to skincare destination.
The Mission
Prism Face Lab had outgrown their startup identity and was winning awards as Nashville's premier skincare destination.
Their evolution from passionate startup to industry leader called for a website that could mirror their nurturing, premium in-studio experience while making it effortless for clients to explore services and book appointments.
Challenges & Objectives
While Prism Face Lab's reputation for excellence had grown, their website remained stuck in startup mode.
✓ Showcasing their unique blend of scientific expertise and nurturing care
✓ Creating an intuitive journey for both new and existing clients
✓ Reflecting their premium position in the Nashville skincare market
✓ Maintaining fresh content and updates without constant technical hurdles
Design & Development Process
Every pixel was purposefully placed to create a digital experience as transformative as their treatments.
✓ A serene color palette evoking both clinical expertise and spa-like tranquility
✓ Elegant typography that feels both polished and approachable
✓ Intuitive navigation guiding visitors naturally through services and booking
✓ A streamlined backend empowering easy content management
The Outcome
The new website perfectly captures the transformative magic of Prism Face Lab.
Every detail—from the serene color palette to the user-friendly booking system—was designed to showcase their exceptional services. The platform now serves as both an educational resource and a trusted tool for effortless appointment scheduling.
The impact
An Online Presence That Propels Prism’s Vision Forward
Since launching their elevated digital presence:
✓ Conversion rates have significantly increased
✓ Current clients rave about the elevated aesthetic
✓ The team feels confident managing their site
✓ The new brand direction is inspiring updates to their physical space
✓ Google Search ranking skyrocketed!
Working with Hannah was such a great process. She really took the time to understand my brand and vision.
Caitlin Hart,
Prism Face Lab
