Creative Food Branding for Premium Flavored Butters
Client: mountain born creamery
Why Creative Food Branding Matters for Artisanal Products
Unique and memorable branding is essential for standing out. Creative food branding not only captures attention but also tells the story behind the product, connecting with consumers on a personal level. For Mountain Born Creamery, creative branding was key to transforming artisanal butter into an irresistible, premium experience that attracts curious food lovers and elevates everyday meals.
The mission
Where Utah's dairy heritage meets butter-making magic.
Mountain Born Creamery needed a brand that could communicate their deliciously different story—a brand that speaks of local Utah cream turned into extraordinary flavored butters. Their mission was to create a creative food branding experience that makes each product feel like a culinary adventure, from Raspberry & Cinnamon to Honeycomb butter, bringing joy to every slice of toast.
Challenges & Objectives
Turning Artisanal Butter into a Premium Brand Experience
- Capture Attention on the Shelf: Design packaging that instantly draws market shoppers in and piques their curiosity.
- Balance Tradition and Playfulness: Reflect the heritage and premium quality of Mountain Born’s butter while keeping the brand fresh, fun, and approachable.
- Highlight Unique Flavors: Make each flavor feel like an exciting discovery, encouraging customers to explore new tastes.
Design & Development Process
Crafting a Visual Identity as Rich and Unique as the Flavors
- Warm and Authentic Aesthetic: We used a warm autumn-inspired palette, drawing from color psychology to reflect comfort and quality.
- Iconic Utah Elements: The branding incorporates the mountain peak, Sego lily petals, and a hexagon honeycomb motif, symbolizing the local roots and craftsmanship behind each product.
- Distinctive Packaging Design: The unique label shape and thoughtfully paired colors create a bold shelf presence, ensuring that Mountain Born’s creative food branding captures attention and leaves a lasting impression.
Outcome: A Bold & Sophisticated Creative Food Brand
A brand that's as bold and bright as its butter.
The final branding system for Mountain Born Creamery brings the flavors and story of each butter to life. From the blooming logo to the playful, premium packaging, the creative food branding allows Mountain Born’s personality to shine. Every touchpoint, from the colors to the label shape, is designed to make each flavor feel like a delightful discovery.
The Impact
Mountain Born now stands confidently in the specialty foods space.
Mountain Born Creamery now stands out confidently in the specialty food space, catching the eyes of food enthusiasts and butter lovers alike. The brand not only gives founder Baylee a solid foundation to continue innovating but also celebrates her Utah roots, inviting customers to savor a bit of local flavor with every spread.
"Working with you was seriously the best decision! You completely got what I was trying to create - something special that would excite people about butter again. The designs are exactly what I dreamed of but couldn't quite picture. I love how you used warm, cozy colors but made them feel modern and fresh. You've given me the confidence to keep experimenting with new flavors, knowing the packaging will make them shine. Thank you for making Mountain Born look as amazing as it tastes!" -
Baylee Sorenson,
Mountain Born Creamery Owner
Working with you was seriously the best decision!
