Free Showit Website Template
Incipit: A Starting Point for Your Service-Based Website
Your website needs to explain what you do, show how people can work with you, and give them a clear next step.
Incipit is a free Showit website template for service-based businesses, coaches, and practitioners. Add your own words, images, colors, and services, with a setup guide to help you install the design.
The template and setup guide are free. A Showit subscription and domain are separate costs.
Preview Incipit
What's Inside Your Free Showit Website Template
A one-page website design with space to introduce your work, explain your services, share client feedback, and make it easy to get in touch.
Homepage layout
About section
Services section
Testimonial section
Contact section
Quick links and navigation
Blog layout
Example copy to replace with your own
Setup guide with the Showit Share Key and installation links
— Kimberly H.
"I had my website up and running in just one afternoon. Best of all, I got 3 new booking requests in the first week!"
A Layout You Can Make Your Own
Free template download
Desktop and mobile layouts
Editable colors, fonts, images, and copy
Dedicated space for services
Contact section for your inquiry details
Drag-and-drop customization in Showit
From Download to Your Own Website
01 Get the Template and Guide
Request Incipit using the form. The setup guide includes the Showit Share Key and links to the installation instructions.
02 Add Incipit to Showit
In Showit, open your user settings and choose Add to Library. Paste the Share Key, preview the design, and add it to your account. Use it as the starting point for your site.
03 Replace the Example Content
Add your own services, biography, images, and client testimonials. Adjust the fonts, colors, and layout to reflect your business. Replace sample claims, contact details, and links before publishing.
04 Prepare to Publish
Review your desktop and mobile layouts, connect your domain, and check your links and inquiry form. A Showit subscription is required to publish your site on your domain.
"The fact that this Showit Template is completely free is so generous! Whether you're just starting out or refreshing your brand, this template is the perfect foundation for your website."
Caitlin Christensen - Creative SEO Coach
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Before You Download
Is the template really free?
Yes. Incipit and its setup guide are free to download. To publish a website, you'll need a Showit subscription and a domain. Those costs are separate from the template.
Can I use my own colors, fonts, and images?
Yes. You can change the colors, fonts, images, copy, and layout. Use images and fonts you have permission to publish.
Does Incipit include a blog?
The design includes a blog layout. A working WordPress blog requires a Showit subscription with blogging and the appropriate setup.
Is this a custom brand or website service?
Incipit is a ready-made design that you customize yourself. If you need help developing your positioning, messaging, identity, or website, explore Meteor Street Studio's Signature Brand + Website Commission.
Do I need to know how to code?
No coding is required to customize the template in Showit's drag-and-drop editor. The guide links to installation instructions and Showit's training resources.
Can I use it for my business?
Yes. You can customize Incipit for your own business website. The template and modified versions cannot be resold, shared, or redistributed, including to clients.
Build Your Dream Website with This Free Showit Template
Incipit is a free Showit website template for service-based businesses, coaches, and practitioners. Its one-page design includes sections for your introduction, services, testimonials, and contact details, plus a separate blog layout. Customize the colors, fonts, images, and copy in Showit, using the included setup guide to get started. A Showit subscription and domain are required to publish your website.
I'm Hannah Van Woert, brand strategist, former Senior Art Director at Amazon, and founder of Meteor Street Studio.
I work with established coaches, therapists, and healing-arts practitioners whose expertise has outgrown their brand. Through the Camera Lucida Method, I interview their customers, clarify their positioning, and develop the messaging, identity, and custom Showit website that make the caliber of their work apparent.
If your business needs a closer look before you choose a new layout, explore the Signature Brand + Website Commission.
Start With the Strategy Behind Your Website
License Terms
Template photography is sourced from Kaboompics. Images you add must be licensed for your intended use.
Personal Use Only: This template is for personal use in your business. It cannot be resold, shared, or distributed in any form.
No Redistribution: The template is non-transferable and cannot be shared with third parties, including clients.
Modifications: You’re free to modify the template for your own use, but the original and modified versions cannot be resold or redistributed.