Preview Incipit
The template and setup guide are free. A Showit subscription and domain are separate costs.
Your website needs to explain what you do, show how people can work with you, and give them a clear next step.
Incipit is a free Showit website template for service-based businesses, coaches, and practitioners. Add your own words, images, colors, and services, with a setup guide to help you install the design.
Incipit: A Starting Point for Your Service-Based Website
Free Showit Website Template
"I had my website up and running in just one afternoon. Best of all, I got 3 new booking requests in the first week!"
— Kimberly H.
Homepage layout
About section
Services section
Testimonial section
Contact section
Quick links and navigation
Blog layout
Example copy to replace with your own
Setup guide with the Showit Share Key and installation links
A one-page website design with space to introduce your work, explain your services, share client feedback, and make it easy to get in touch.
What's Inside Your Free Showit Website Template
Free template download
Desktop and mobile layouts
Editable colors, fonts, images, and copy
Dedicated space for services
Contact section for your inquiry details
Drag-and-drop customization in Showit
A Layout You Can Make Your Own
Review your desktop and mobile layouts, connect your domain, and check your links and inquiry form. A Showit subscription is required to publish your site on your domain.
04 Prepare to Publish
Add your own services, biography, images, and client testimonials. Adjust the fonts, colors, and layout to reflect your business. Replace sample claims, contact details, and links before publishing.
03 Replace the Example Content
In Showit, open your user settings and choose Add to Library. Paste the Share Key, preview the design, and add it to your account. Use it as the starting point for your site.
02 Add Incipit to Showit
Request Incipit using the form. The setup guide includes the Showit Share Key and links to the installation instructions.
01 Get the Template and Guide
From Download to Your Own Website
Preview Incipit
Explore the layout, navigation, and mobile design in the demo. The sample business shows how the sections fit together; you'll replace its content with your own.
See Incipit Before You Start
Caitlin Christensen - Creative SEO Coach
"The fact that this Showit Template is completely free is so generous! Whether you're just starting out or refreshing your brand, this template is the perfect foundation for your website."
Use my referral link to receive your first month of Showit free when you subscribe. This offer is separate from Showit's standard 14-day free trial.
A credit card is required for the referral month. Check Showit's current plan pricing and offer terms before subscribing.
New to Showit? Get Your First Month Free.
Yes. You can customize Incipit for your own business website. The template and modified versions cannot be resold, shared, or redistributed, including to clients.
Can I use it for my business?
No coding is required to customize the template in Showit's drag-and-drop editor. The guide links to installation instructions and Showit's training resources.
Do I need to know how to code?
Incipit is a ready-made design that you customize yourself. If you need help developing your positioning, messaging, identity, or website, explore Meteor Street Studio's Signature Brand + Website Commission.
Is this a custom brand or website service?
The design includes a blog layout. A working WordPress blog requires a Showit subscription with blogging and the appropriate setup.
Does Incipit include a blog?
Yes. You can change the colors, fonts, images, copy, and layout. Use images and fonts you have permission to publish.
Can I use my own colors, fonts, and images?
Yes. Incipit and its setup guide are free to download. To publish a website, you'll need a Showit subscription and a domain. Those costs are separate from the template.
Is the template really free?
Before You Download
Get Incipit and its setup guide, then make the layout your own with the words, images, and services that represent your business.
Give Your Work a Place to Start
Incipit is a free Showit website template for service-based businesses, coaches, and practitioners. Its one-page design includes sections for your introduction, services, testimonials, and contact details, plus a separate blog layout. Customize the colors, fonts, images, and copy in Showit, using the included setup guide to get started. A Showit subscription and domain are required to publish your website.
Build Your Dream Website with This Free Showit Template
Start With the Strategy Behind Your Website
I'm Hannah Van Woert, brand strategist, former Senior Art Director at Amazon, and founder of Meteor Street Studio.
I work with established coaches, therapists, and healing-arts practitioners whose expertise has outgrown their brand. Through the Camera Lucida Method, I interview their customers, clarify their positioning, and develop the messaging, identity, and custom Showit website that make the caliber of their work apparent.
If your business needs a closer look before you choose a new layout, explore the Signature Brand + Website Commission.