From Good to Gorgeous

A Skin Clinic Website Design: Reimagined

The Mission

Prism Face Lab needed a website redesign to reflect their growth and future vision.

Nashville's Prism Face Lab is a collection of highly educated aestheticians who are committed to getting to the root of your skin condition through paramedical treatments in a supportive, nurturing environment.

After being in business for several years, founder Caitlin Hart felt the brand and website no longer fit. My mission was to update the site to reflect how the company has grown and its vision for its imminent future.

The outcome

Prism Face Lab needed a website redesign to reflect their growth and future vision.

I updated Prism's aesthetic capturing the transformative and relaxing nature of their signature services in new font selection, color palette, and graphic elements. I then built a highly-effective website that helps educate potential clients and clearly guides them to book a service.

The impact

Prism Face Lab needed a website redesign to reflect their growth and future vision.

Since the launch of the refresh and new website, conversion rates have increased, and current clients have commented on how lovely the new aesthetic is. Caitlin and her team feel so much more confident in their site and ability to maintain it. She can't wait to update the physical space to align more with the updated brand direction.

Working with Hannah was such a great process. She really took the time to understand my brand and vision.

Caitlin Hart,
Prism Face Lab